For most part the manufacturing function is divorced from that retailing. There are few important examples of such vertical integration (that is, where a manufacturer runs or controls other links in the supply chain, either integrating “upwards” towards his raw materials or integrating “downwards” towards the retail outlets) but in most instances, like a famous [...]
This article is bundled from previous Distribution and Selling article.
Pre-selling, and the directness of communication between manufacturer and consumer, has certainly changed the traditional role of the retailer, and indeed of the wholesaler too, in a great number of products. This process is still incomplete, and great changes are still taking places, but one thing [...]
Distribution is the industry that provides the purchasing points, and a proportion of service, for products to meet consumer desires; selling is the means whereby manufacturers ensure that the products are stocked in all the appropriate outlets, or sold direct, depending on marketing requirement.
Distribution is most frequently described in terms of the grocery, toiletry, confectionery [...]
