Archive for the ‘marketing’ Category
Marketing & Advertising – The Top 8 Ways to Create Headlines
As a rep seeking good network marketing advertising strategies, one of which may be promoting your company’s products or business opportunity, did you ever wonder why some sites seem to pull a lot of traffic and some don’t? Or, if you have been doing this for awhile, have you wondered why some of your home-based business opportunity ads have bombed while others go viral in a flash?
As it turns out, a huge reason could be the headlines you are using. Here are 8 easy tips that will empower you to write fantastic headlines.
Tip #1: Do research. Take the time and review the sites of about 15 other people in your niche before doing anything. Don’t ever take their copy, but you can get ideas about how to create your headline.
Tip #2: Keep it short. All of your network marketing advertising ads headlines should be between 5 to 7 words. You can add more with your sub headline if you’d like.
Tip #3: Use questions. Remember, the point of all headlines is to stop people in their tracks long enough to think about what you are offering. Asking a question is a great way to do this. People will want to take the time to read more about what you have to offer. The question can always be one that is answered by your product or service you are promoting.
Tip #4: Use Exclamation. Exclamation points or question marks convey excitement so use them.
Tip #5: Clarity is essential. With any of your network marketing advertising strategies, always be sure to inform your reader exactly what how your product or service can help them.
Tip #6: Use steps. It is helpful if you use what is called a “number of steps” formula. If your home-based business opportunity solves a problem in a certain number of steps, tell people. They love simple solutions to their problems.
Tip #7: Use numbers. You can always use this instead of the “steps” if you prefer.
Tip #8: Use an “under”. This is a formula to use when time or money is involved. So using phrases such as “in under”, “for less than” works very well. For example, you could use “How to Have Better Judgment Than a 16 year-old in 10 Days or Less.”
As you see, learning to create effective headlines is a must if you want to have successful network marketing advertising campaigns. Using these 8 steps, you can create powerful headlines for your home-based business opportunity website, emails, blog, or anywhere else where you need people to stop and pay attention.
If you do this, you will have more sales and sign ups for your home-based business opportunity.
Douglas Spencer, simplifies personal growth by helping you create and live a life that works well and feels great! My aim is to help you achieve greater awareness! in living and experiencing life. To evolve human consciousness to higher levels. To change lives and to create possibility. To revolutionize the way we understand The Essence of What is.
Visible Technologies: Technology-Driven Marketing
Visible Technologies provides online brand management solutions for companies and individuals. Their solutions range from online reputation management to participation in influential social media
conversations. Since being founded in 2005, Visible Technologies has grown rapidly. Offices are now in New York, Seattle and Boston and employs a diverse group of more than 80 professionals. Its
client approach is focusing on customer service satisfaction and results.
In 2006, Visible Technologies partnered with WPP. Now the two companies collaborate to create a highly technology-driven marketing marketing and communication services as well as Visible Technologies products for their clients. In recent news, Visible
Technologies hired Microsoft’s Bill Baker as its chief technology officer. He is a 12-year Microsoft veteran who directed the company’s SQL Server Business Intelligent Unit.
The CEO is Dan Vetras. Dan Vetras brings over 25 years of experience in technology, sales management, business development and M&A activity to the Visible Technologies’ executive management
team. As CEO, he is responsible for corporate strategy, overseeing day-to-day operations, and is very involved in building long-term relationships with clients and partners.
5 Keys to Building a Dynamic Self-Management Sales System
1) Identify Your Essential Competencies and Performance Metrics
If I asked you to list all the essential competencies that YOU are in control of – the ones that are absolutely critical for you to be successful in your sales position…could you do it?
For example…
Essential Competency or not?
” Converting conversations to appointments? (yes it is)
” What about filling out paperwork? No! (That’s a related task)
” What about closing ratio? (Sure it is.)
” Degree of success in turning a first appointment into an opportunity? (absolutely)
Get the picture?
Now, if you truly want to adopt a self-management system that will work FOR you – not against you, you first have to “access” what is an essential competency and what’s merely a related competency.
To do this, sit down and list any sales metrics and performance numbers inter-related to your competency numbers and your desired revenue results. (Hint: “Sales Cycle” and “Average Revenue” per sale are two.)
2) Diagnose Your Business on a Single Sheet of Paper
If I ran into you on a train or in an elevator, would you be prepared to tell me what you do (and how it benefits me or those I know) – in under 1 minute…
That’s called your 30-second commercial. Most people don’t have one, yet everybody needs one.
One way to understand more of the obvious benefits your products and services bring to the table is to start to view and diagnose your business more scientifically. You will also see how the numbers work and which areas are most important to your short and long-term success.
Ask yourself…What happens if your closing ratio reduces by 30% and your average revenue per sale increases by $2500? How does that affect your desired results?
Write your competency measurements and sales metrics on a sheet of paper. Calculate ratios in line with competencies and average numbers in line with your sales metrics. Assign your revenue object or quota. Play with the numbers and ratios to see how they are inter-related and how they affect each other.
3) Calculate your ‘Magic Number’
“Not setting enough new appointments on a routine basis” is like a malignant cancerous growth slowly eating away at the heart of most sales organizations – - Jeff Hardesty.
The reason for this is because most of us do not identify how many new appointments are needed on a weekly basis based on individual competency numbers and performance metrics.
That’s like diagnosing with blindfolds on.
Every one is different; we all have a ‘Magic Number’. And it’s personal to only you. If you routinely achieve it, you will routinely meet your desired results. Since it is a dynamic number that changes from week to week, it’s important to understand how it is inter-related with other competency ratios, performance metrics and desired revenue results.
It’s important to include your ‘Magic Number’ in your self-management system.
4) Train to the ‘Napkin Rule’
The ‘Napkin Rule’ simple means, putting aside all those sales automation systems for 30 days and keep track of your essential competency and performance metrics on a single napkin.
Compute updates daily. Store the napkin in your pocket. When the napkin fills up, transfer it to a legal pad to show month to date. Have nothing else on the legal pad except your essential competency ratios and sales performance metrics. After 30 business days, transpose the legal pad metrics to your favorite computer software spreadsheet, and track it for 90 days.
This simple but powerful “Napkin Rule” will help you become the CEO of your business.
5) Run Your Numbers, Don’t Run after Quota
Concentrate on your numbers NOT your quota so you can diagnose performance trends before a revenue crisis. Then you have the power to institute strategies and tactics for immediate recovery.
Here’s why.
Reaching and exceeding sales quotas consistently has very little to do with product, pricing and competition. But it has everything to do with ‘Process’.
Identify the core competencies that are necessary to be successful in your sales routine. Then train to Powerful Routines to increase your ratios of effectiveness. Document these meaningful business metrics and review them weekly. Build a simple but dynamic self-management system and outperform your peers and competition while assuring your revenue success.
Target Marketing – Why It’s Important For Small, High Tech Companies
One of the worst mistakes high tech companies make is trying to make their product or service appeal to too many markets. How many times has someone told you, “their product is so wonderful that ‘EVERYONE on the planet’ will buy it!” Then when you talk to them a few months later, they’re either out of business, or close to it.
If you try to please everyone, you’ll end up pleasing no one. Although there could be many different groups (market segments) that could use your product, they all have different requirements and desires, and are trying to solve different problems. For example, if you sell the same product or service to the health care and education markets, you’ll receive requests for feature enhancements and services that address issues that are unique to each market such as Health Insurance Portability and Accountability Act (HIPAA) compliance for health care customers and Average Yearly Progress (AYP) issues for education.
This is usually a big problem for small high tech companies because they tend to have limited resources. So, when they get swamped with support problems and enhancement requests from different market segments, they can’t satisfy them adequately. As a result, customers become dissatisfied and defect to competitors.
A better strategy would be to concentrate on solving a specific problem for a well-defined target market, regardless of industry. An example of a company that does this well is Image Tag, Inc. in Chandler, AZ. Image Tag sells a software called Kwik Tag that helps companies manage document flow by enabling users to create digital copies that can be retrieved on demand from a “virtual file cabinet.” Just about every company has problems managing the vast amounts of paper that circulate through the office.
Therefore, Image Tag could conceivably choose a “machine gun” approach and market Kwik Tag as a solution for every type of document management. However, if they did this, they’d be forced to spread scarce resources much too thin. Instead, they’ve wisely chosen a “rifle” approach-to focus on problems associated with the accounts receivable/payable process for customers using Microsoft Dynamics GP (formerly Great Plains Software), Microsoft NV (formerly Navision) and Microsoft AX (formerly Axapta). They’re also a Microsoft Certified Gold Partner. So, they can also leverage Microsoft’s resources to maximize their marketing and sales resources.
So, when you’re planning a marketing strategy, remember that you’ll be much more successful if you focus on solving one problem VERY well instead of trying to be all things to all people.
Marni Patterson is a Marketing Consultant who helps small and mid size high tech companies plan and implement cost-effective, results-oriented marketing programs and strategies. Her blog offers free information and advice based on her own experiences working for and consulting with small and large high tech companies. Visit http://www.techbizbridge.com or http://techbizbridge.blogspot.com/ for more information.
More efficient with outsourcing
The develop of inefficiencies that dominate in a lot of business send many business owners on a quest to outsource product manufacturing or specific service requirements. When faced up with the opportunity to outsource, a lot of opt not to pursue this way because there’s a feeling of loss of control. Used aright, the power to use outsourcing can improve operational execution and individual job quality disregarding whether the outsourced activity provided is product or services.
By far the biggest argue for lack of outsourcing within any industry, no matter whether product of service related, is the fear of loss of control. The pervading believed that the product can be produced better or the service performed better can be an congenital part of a business culture that can cause stagnancy and large inefficiencies. Individual owners or managers will a lot of times decide that the opportunities to vertically integrate demand in-house functions to remain “in-house”. Thus asserting quality criteria that can’t be supposedly matched by outside sources or incur increased costs that will impact the sale of the product or service.
Outsourcing like Cydcor did is genuinely a quality of life issue that faces individual owners and corporate business entities alike. Aged industries where differentiated firms are available to be used, ought determine what their core competencies are and how they impact exploitation of the firm’s competitive advantage. The organization’s center competences should be protected at all costs.
Firms are requiring more opportunities to use outside services that provide expanded product quality or sophistication of services. The chance to determine specific areas that will benefit from these services can make a company more profitable, time efficient, and productive. Employed as a feasible company strategy, outsourcing will raise an organization’s ability to affirm upward growth patterns and explore new opportunities by using redefined human resources within the business.
Increasing Brand Recognition
In any form of marketing strategy, brand recognition is commonly the cardinal focus. Business proprietors apply different tactics to increase comprehension of their brand in which the true aim is to create recognition of the availability of a given product or service. This procedure will impact on individual’s trust in the product as well as the choice on whether to buy it or not.
Brand identification may be achieved by various ways though, and that is an excellent thing for business proprietors as this indicates they don’t have to allot large amounts of cash in order to get their brand acknowledged in the marketplace. Any other procedures needed to be implemented following this need to be examined in a different aspect, however that one fulfills its own purpose.
Importance of Trademark Realization
The reason could appear evident however brand recognition supplies many benefits for your company and it’s able to affect several other aspects of your business, hence this is critical for succeeding. A few authorities have claimed that brand recognition is the most important factor which could determine a company’s achievement possibilities. The consequence of this is when your potential customers catch wind of the business or the name, they’ll have no problem coming up with a basic example of the merchandise and services the business concern is offering.
With many like companies around, making a uniqueness for your name in a given field of business will encourage more people to do business with you. You also have to weigh the psychological aspect of it because studies have shown that people normally go for a name that they know or recognize.
Just How do You Improve Visibleness?
If you have been developing a company foundation, then you probably comprehend the pertinence surrounding brand recognition and the role it plays in the achievement of your business. Conventional marketing efforts for most companies involves major expenditures being set aside for increasing media presence like advertisement, to increase knowledge of the product or service as well as create a connection between consumers. Now, there are more opportunities for this, actually a lot more intractable ones, though aside from the traditional mass media channels, the net has opened up several possibilities to allow a company to build its identity and possibly expand. Hence, businesses have also worked on increasing their web presence to expand their market reach.
Research has demonstrated that many Internet users start with a search engine, therefore it is best to optimize your website in a way which ranks well in the search engines. In short, you have to ensure to render the web site easily found by potential web surfers and that’s why a lot of companies invest in search engine optimization to improve productivity as well as advertising plans on the Internet.
Making Strong Brands
The affect of brand recognition reaches past purely marketing but additionally works on the emotional state of the consumers. To establish a strong brand that has affirmed itself within the industry, you must be capable of flushing out favorable feelings from the customers. It is one thing which hugely effects a consumer’s buying choice, therefore it’s a good idea to invest in an efficient brand recognition technique.
The good thing surrounding brand recognition is the fact that it is not restricted to mega corporations because it also provides reasonable benefits for even small-scale businesses. When people possess increased familiarity or brand recognition, then they’ll probably feel secure about purchasing those things.
Before You Play eBay
So you’ve decided that you prefer to get going as a seller on eBay. There are a few matters that you really need to know before you go and throw yourself in at the deep end.
What to Sell.
Firstly, you need to know what it’s you’re attending sell: what’s your speciality? You’ll do far better on eBay if you become a great source certainly sort of products, countries who are interested in those products will get back to you over and over. You won’t get any loyalty or real reputation if you just sell rubbish arbitrarily.
When you entertain what to sell, there are a few things to consider. The most authoritative of these is to always sell what you know. If you try to sell something that you just don’t know anything about then you’ll never write a good description and sell it for a good price.
You might think you’re not especially interested in anything, but if you entertain what kinda things you usually buy and which websites you attend most often, I’m sure you’ll discover some kinda interest. If all else fails mention it to your friends and family: they’ll almost certainly say “Oh, well why don’t you sell…”, and you’ll slap your forehead.
Out of the things you know enough about, you should then consider which things you coulded for a good enough price to resell, you bet suitable they would be for posting. If you are able to dream up something of that you’re intimate with and it’s small and light enough for postage to be relatively cheap, then that’s great!
Don’t worry if you believe the matter you’re selling is too obscure – it isn’t. In that location a market for almost everything on eBay, even things that wouldn’t sell once in a year if you stocked them in a shop. You’ll probably do even better if you fill a niche than if you sell something common.
Tax and Legal Matters.
If you earn plenty money, you should be aware that you’re attending have to start paying tax – this won’t be gone you. If you decide to sell on eBay on a full-time basis, you should probably register as a business.
Prepare Yourself.
There are attending be ups and downs when you sell on eBay. Don’t pack it in if something goes a bit wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens.
Anyone can sell on eBay, if they consider in themselves – and if you do choose it’s not for you, then the start-up costs are so low that you won’t really have lost anything.
If you’re set up to start selling, then the next thing you need to know is the different auction types, so you are able to decide which ones you’ll use to sell your items. Our next email will give you a guide.
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Conversion Marketing
The conversion marketing is one of the most profitable channels to improve the marketing. The conversion marketing is the marketing where the visitors on a particular website are made to draw the sales by their interest to purchase them online. The marketing strategies of online advertising are the same as the traditional marketing. There are various scopes of advertising and the places of advertising are many. The ultimate reason for marketing is to draw the attention of the new customers and make them the turn into regular customers. The tool to gain access to new customers can be going for the favorite sites which give the utmost scope for the result oriented advertising.
There are plenty of avenues to go for good online marketing. The online marketing firms can be essential in building the response of the customers who are online. The person who is likely to bring the results is the expert marketer.
The other feature of the conversion marketing is the optimisation. The marketing is subjected to various competitions and in order to remain in the business all the website formalities have to be properly optimized to get the most of the target markets. For the purpose a well framed web designing is essential to drive the online visitors to the desired website. The sites that enthusiast the visitors for the sales are more than sketching a marketing plan.
The implements to improve the conversion marketing would help the websites to bring forth better results and huge profits.
Community Marketing
Community marketing is a plan to attract the audience towards the product and services. The motto of the Community marketing is to fulfill the needs of the customers.
There are two kinds of Community Marketing
• Organic Community Marketing – This Marketing method was created by the users and it is not connected with any company.
• Sponsored Community Marketing – This Marketing is hosted by a company. This marketing is sponsored by a fix and personal company.
Encouragement, sales and poster are some resources which play a very important role in community marketing.
Benefits of Community Marketing:
• Attach the customers with vision.
• Attach the company with the customer.
• Attach the customers with each other to improve the satisfaction between them.
Tools which are useful in Community Marketing
• Online Networking – Online networking is a major tool which is useful in Community marketing. These tools are internet forums and blogs.
• Partnership – Partnership is also a great tool which provides the help for creating the Community Marketing.
Keys to create the community marketing are:
• Get neighborhood – goal the marketing effort down to locality level.
• Get concerned – try to participate in the locality to make visibility.
• Get Personal – try to be personal with every face.
The procedure of Community marketing is very hard as each society and town has its personal atmosphere, taste and nature. If you are a Community marketer then you should not think about it .Just spout into this and try to create the strong relationship with the customers.
