As competition continues to grow in technology-based industries, strategic relationships will become ever more important. Industry shakeouts are inevitable. Not all 500 computer companies and 10,000 software companies will survive. Small companies have to ask themselves whether they can go it alone without the resources and credibility offered by larger companies. For companies that start [...]
The product-creation process breaks down into four stages: Basic research. Although most industrial advances rely on progress in basic research, industry funds very little of this work. Basic research seeks to answer fundamental scientific questions, such as the internal structure of matter or the properties of human-body proteins. It is a long and uncertain process. [...]
These alternatives are also open, of course, to the other, more powerfully financed and organized enterprises; but for the moment, let us consider the small independent shopkeeper`s marketing problems. In a field of fast-repeating products, standardization -uniformity of brand-types within each product category- has encouraged the building up of chains and the consequent exercise of [...]
