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	<title>Business and Marketing &#187; selling</title>
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	<link>http://www.hechuantimes.com</link>
	<description>Management and Marketing Planning</description>
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		<title>Before You Play eBay</title>
		<link>http://www.hechuantimes.com/before-you-play-ebay/</link>
		<comments>http://www.hechuantimes.com/before-you-play-ebay/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 21:34:32 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[e-auction]]></category>
		<category><![CDATA[e-bay]]></category>
		<category><![CDATA[online auction]]></category>

		<guid isPermaLink="false">http://www.hechuantimes.com/?p=287</guid>
		<description><![CDATA[So you’ve decided that you prefer to get going as a seller on eBay. There are a few matters that you really need to know before you go and throw yourself in at the deep end.
What to Sell.
Firstly, you need to know what it’s you’re attending sell: what’s your speciality? You’ll do far better on [...]]]></description>
			<content:encoded><![CDATA[<p>So you’ve decided that you prefer to get going as a seller on eBay. There are a few matters that you really need to know before you go and throw yourself in at the deep end.</p>
<p>What to Sell.<br />
Firstly, you need to know what it’s you’re attending sell: what’s your speciality? You’ll do far better on eBay if you become a great source certainly sort of products, countries who are interested in those products will get back to you over and over. You won’t get any loyalty or real reputation if you just sell rubbish arbitrarily.</p>
<p>When you entertain what to sell, there are a few things to consider. The most authoritative of these is to always sell what you know. If you try to sell something that you just don’t know anything about then you’ll never write a good description and sell it for a good price.</p>
<p>You might think you’re not especially interested in anything, but if you entertain what kinda things you usually buy and which websites you attend most often, I’m sure you’ll discover some kinda interest. If all else fails mention it to your friends and family: they’ll almost certainly say “Oh, well why don’t you sell…”, and you’ll slap your forehead.</p>
<p>Out of the things you know enough about, you should then consider which things you coulded for a good enough price to resell, you bet suitable they would be for posting. If you are able to dream up something of that you’re intimate with and it’s small and light enough for postage to be relatively cheap, then that’s great!</p>
<p>Don’t worry if you believe the matter you’re selling is too obscure – it isn’t. In that location a market for almost everything on eBay, even things that wouldn’t sell once in a year if you stocked them in a shop. You’ll probably do even better if you fill a niche than if you sell something common.</p>
<p>Tax and Legal Matters.</p>
<p>If you earn plenty money, you should be aware that you’re attending have to start paying tax – this won’t be gone you. If you decide to sell on eBay on a full-time basis, you should probably register as a business.</p>
<p>Prepare Yourself.</p>
<p>There are attending be ups and downs when you sell on eBay. Don’t pack it in if something goes a bit wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens.</p>
<p>Anyone can sell on eBay, if they consider in themselves – and if you do choose it’s not for you, then the start-up costs are so low that you won’t really have lost anything.</p>
<p>If you’re set up to start selling, then the next thing you need to know is the different auction types, so you are able to decide which ones you’ll use to sell your items. Our next email will give you a guide.</p>
<p>&#8211;</p>
<p><a href="http://www.isavvt.com/" target="_blank">Home and Furniture</a></p>
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		</item>
		<item>
		<title>Life is Easier with Home Business</title>
		<link>http://www.hechuantimes.com/life-is-easier-with-home-business/</link>
		<comments>http://www.hechuantimes.com/life-is-easier-with-home-business/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 16:43:24 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[organization]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hechuantimes.com/?p=281</guid>
		<description><![CDATA[
A Home Business be able to create Your Life Easier In 5 Ways
If you are looking intended for an option to the traditional place of work work setting as healthy as a variety of freedoms, after that a home business may be what you are looking for. Home businesses approach in many forms, shapes plus [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>A Home Business be able to create Your Life Easier In 5 Ways</p>
<p>If you are looking intended for an option to the traditional place of work work setting as healthy as a variety of freedoms, after that a home business may be what you are looking for. Home businesses approach in many forms, shapes plus sizes. Here are five ways that a home business may be clever to create your life easier.</p>
<p>Transportation</p>
<p>A home business be able to create your life easier because you don’t have to contract by means of transportation issues. You be able to behaviour your daily business from the convenience of your home place of work quite than facing the dreaded travel every day. That determination decrease mileage on your car plus ultimately put aside you cash as the price of petroleum continues to go up , not to talk about the annual preservation costs to your means of transport . It determination too put aside you occasion because you determination stay at home quite than force to plus from labour every day.</p>
<p>youngster mind</p>
<p>Another significant feature of a home business that be able to create your life easier is the subject of youngster mind . You determination be clever to labour as staying home by means of your children. This determination eliminate the require plus cost of daily youngster mind . Although there may be times when you require the services of a youngster mind provider, having a home business makes doing with no youngster mind a exact possibility.</p>
<p>Tax Deductions</p>
<p>If you have a home business, you may be clever to get advantage of multiple tax deductions plus incentives available to you. Deductions on your annual tax homecoming may enable you to put aside cash in the extended run. Although these deductions merely happen on one occasion per year, the rewards be able to be fairly high-quality intended for home business owners operating absent of their possess home place of work .</p>
<p>Be Your possess superior</p>
<p>A huge incentive intended for many home business owners is that they are their possess superior . This be able to be a wonderful obsession . You don’t have to listen to bossy employers enforcing severe schedules plus intimidating your living . Life be able to turn out to be a great deal easier when you are your possess superior . You be able to labour when you desire , get a smash when you similar to , plus follow your job in the best way you observe fit.</p>
<p>abridged slide</p>
<p>at what time you function a business from your home, you determination probably discover that your life is made easier by saving yourself cash in the extended run. Home business owners usually understand big reductions in slide expenses compared to those operated absent of divide offices. A huge method to create life easier on yourself, your relations , plus your wallet, is to create employ of your home as a workplace.</p></div>
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		<item>
		<title>Selling New Products</title>
		<link>http://www.hechuantimes.com/selling-new-products/</link>
		<comments>http://www.hechuantimes.com/selling-new-products/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 02:59:40 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[selling]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[selling product]]></category>

		<guid isPermaLink="false">http://www.hechuantimes.com/?p=278</guid>
		<description><![CDATA[But it usually makes more sense to aim new products at the Innovators and Early Adapters. Innovators are more likely to take a chance with a new product or new technology. And because innovators are usually, though not always, small companies, they make purchase decisions more quickly. Moreover, the actions of Innovators influence all the [...]]]></description>
			<content:encoded><![CDATA[<p>But it usually makes more sense to aim new products at the Innovators and Early Adapters. Innovators are more likely to take a chance with a new product or new technology. And because innovators are usually, though not always, small companies, they make purchase decisions more quickly. Moreover, the actions of Innovators influence all the others. Innovators spread information about the product through word of mouth. If Innovators buy a product, others are likely to follow suit. So selling to an Innovator might actually bring more credibility than selling to a Laggard, even if the Laggard is many times larger and better known. As Innovators influence companies downstream in the adaptation sequence, credibility for the product grows and grows.</p>
<p>A comment from a senior vice president at General Electric backs up this idea. GE is a major Intel customer, and I would classify it as a Late Adapter. GE made a commitment to use Intel’s 8086 microprocessor in a variety of its products. But when I talked to a senior manager at GE in 1982, he was getting nervous about the decision. He noted that many innovative companies in Silicon Valley, including Apple and Fortune Systems, had decided to go with Motorola’s 68000 microprocessor. Intel’s 8086 still had dominant market share, and its customer list included many major companies. But the Motorola chip took on a certain aura. As the GE executive said to me: “Those startup companies in Silicon Valley are capturing our imagination. If we had to make the decision today, we would not go with the 8086.”</p>
<p>Large companies can sometimes afford to wait until Laggards begin to buy a product. Then, they can sell in large volumes to the Laggards. But small companies cannot afford to wait for the Laggards to come around. They must target the Innovators, preferably the most visible of the Innovators. If I were a startup selling disk drives, and I could choose to sell to Apple, Xerox, AT&amp;T, or a startup like Metaphor, I would probably choose Apple and Metaphor. The order might be for fewer drives, but my reputation would be established. Rather than spending millions of dollars on promotion, I could simply rely on word of mouth.</p>
<p>Of course, identifying the Innovators in an industry is not always easy. Not all Innovators are small. Some pockets of large organizations are Innovators. At banking giant Citicorp, for example, the MIS division is an Innovator. At Xerox, some divisions are Innovators, while others are Laggards. So you must understand the organizational forces acting within large companies to decide whether or not to target certain divisions. Intel has an Innovators Program that identifies which divisions at other companies are Innovators, and which are not. Other companies might benefit from similar programs.</p>
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		<title>How to Know When to Sell Your Stocks</title>
		<link>http://www.hechuantimes.com/how-to-know-when-to-sell-your-stocks/</link>
		<comments>http://www.hechuantimes.com/how-to-know-when-to-sell-your-stocks/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 13:06:11 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.hechuantimes.com/?p=276</guid>
		<description><![CDATA[While quite a bit of time and research goes into selecting stocks, it is often hard to know when to pull out – especially for first time investors. The good news is that if you have chosen your stocks carefully, you won’t need to pull out for a very long time, such as when you [...]]]></description>
			<content:encoded><![CDATA[<p>While quite a bit of time and research goes into selecting stocks, it is often hard to know when to pull out – especially for first time investors. The good news is that if you have chosen your stocks carefully, you won’t need to pull out for a very long time, such as when you are ready to retire. But there are specific instances when you will need to sell your stocks before you have reached your financial goals.</p>
<p>You may think that the time to sell is when the stock value is about to drop – and you may even be advised by your broker to do this. But this isn’t necessarily the right course of action.</p>
<p>Stocks go up and down all the time, depending on the economy…and of course the economy depends on the stock market as well. This is why it is so hard to determine whether you should sell your stock or not. Stocks go down, but they also tend to go back up.</p>
<p>You have to do more research, and you have to keep up with the stability of the companies that you invest in. Changes in corporations have a profound impact on the value of the stock. For instance, a new CEO can affect the value of stock. A plummet in the industry can affect a stock. Many things – all combined – affect the value of stock. But there are really only three good reasons to sell a stock.</p>
<p>The first reason is having reached your financial goals. Once you’ve reached retirement, you may wish to sell your stocks and put your money in safer financial vehicles, such as a savings account.</p>
<p>This is a common practice for those who have invested for the purpose of financing their retirement. The second reason to sell a stock is if there are major changes in the business you are investing in that cause, or will cause, the value of the stock to drop, with little or no possibility of the value rising again. Ideally, you would sell your stock in this situation before the value starts to drop.</p>
<p>If the value of the stock spikes, this is the third reason you may want to sell. If your stock is valued at $100 per share today, but drastically rises to $200 per share next week, it is a great time to sell – especially if the outlook is that the value will drop back down to $100 per share soon. You would sell when the stock was worth $200 per share.</p>
<p>As a beginner, you definitely want to consult with a broker or a financial advisor before buying or selling stocks. They will work with you to help you make the right decisions to reach your financial goals.</p>
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		<title>Selling to the Right Customers -2</title>
		<link>http://www.hechuantimes.com/selling-to-the-right-customers-2/</link>
		<comments>http://www.hechuantimes.com/selling-to-the-right-customers-2/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 15:53:13 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[selling]]></category>
		<category><![CDATA[customer]]></category>

		<guid isPermaLink="false">http://www.hechuantimes.com/?p=268</guid>
		<description><![CDATA[Selling to the Right Customers -1
Well, the world doesn’t work that way. Fortune 500 companies are large, bureaucratic organizations. They have numerous rules and qualification criteria, and they are generally hesitant to try new technologies and products. Selling to those companies is a long and tedious process, lasting a year or more. Startups would be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hechuantimes.com/selling-to-the-right-customers-1/" target="_blank">Selling to the Right Customers -1</a></p>
<p>Well, the world doesn’t work that way. Fortune 500 companies are large, bureaucratic organizations. They have numerous rules and qualification criteria, and they are generally hesitant to try new technologies and products. Selling to those companies is a long and tedious process, lasting a year or more. Startups would be better off selling to the “emerging Fortune 500;” that is, the 500 companies most likely to grow and be successful in the next decade. These companies have to make purchase decisions more quickly, they are more likely to try new and innovative products, and they probably will come back for repeat purchases as they grow.</p>
<p>Finding the emerging Fortune 500 is not necessarily easy. Tomorrow’s winners are not always readily apparent. It’s not purely statistical; it’s more qualitative. You can’t just tear a chart out of Fortune magazine. But identifying these companies can pay off. ASK Computer in Los Altos, California, has put this type of strategy to work. ASK sells software to manufacturing companies. Rather than target the Fortune 500, it first went down the street and sold to other high-technology companies in Silicon Valley. Its customer list includes many of the fastest-growing companies in the country. Because these companies do not drag their feet on purchase decisions, ASK was able to quickly grow to a $100 million company.</p>
<p>Another, closely related, approach to segmenting the market involves the “adaptation sequence.” Social-science researchers have noted that people fit into four categories according to how quickly they adopt new products and beliefs. Some people lead the way. They are the Innovators. Next come the Early Adopters, then the Majority. Finally, there are the Laggards, who are the slowest to adopt new ideas. According to one book on the subject, about 2.5 percent of the public are Innovators, 13.5 percent are Early Adopters, and 16 percent are Laggards.</p>
<p>These groupings can be used to classify companies as well. Companies have attitudes just as people do, and these attitudes can be used in positioning new products. Only one change: I like to think of companies “adapting” to new technologies, rather than “adopting” them. So I call the process the “adaptation” sequence.</p>
<p>Innovators are fascinated with technology and are willing to educate themselves about new products. Laggards, at the other extreme, are much less knowledgeable about new technologies and will not purchase a new type of computer unless there is an absolute need. They respond to competitive pressures. Selling to these different groups requires very different strategies. There is a great temptation to target Laggards in your marketing strategy. First of all, there are generally many more Laggards in the marketplace than Innovators and Early Adapters. What is more, Laggards are typically large corporations that could lend immediate credibility to your business.</p>
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		<item>
		<title>Selling to the Right Customers -1</title>
		<link>http://www.hechuantimes.com/selling-to-the-right-customers-1/</link>
		<comments>http://www.hechuantimes.com/selling-to-the-right-customers-1/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 13:48:47 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[product]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[attract customer]]></category>
		<category><![CDATA[selling to customer]]></category>

		<guid isPermaLink="false">http://www.hechuantimes.com/?p=264</guid>
		<description><![CDATA[Customers are the key to any business. Companies are always looking to attract new customers. However, many companies fail to realize which customers they attract is often more important than how many customers they attract.
Just as companies should look to form strategic relationships, they should try to sell to strategic customers. An impressive customer list [...]]]></description>
			<content:encoded><![CDATA[<p>Customers are the key to any business. Companies are always looking to attract new customers. However, many companies fail to realize which customers they attract is often more important than how many customers they attract.</p>
<p>Just as companies should look to form strategic relationships, they should try to sell to strategic customers. An impressive customer list can give a company a reputation as an innovator or a technological leader. Tandem, the pioneer in “nonstop” computers that never fail, sold its first system to Citibank in New York. To outsiders, the message was clear. If Citibank trusted Tandem, then Tandem must be a winner. Business Week quickly ran an article on Tandem, based in part on the Citibank reference. If Tandem had gone to Southwest Mutual as its first customer, it probably would have taken much longer to develop its reputation.</p>
<p>Key customers can help in other ways too. They can give valuable feedback, providing a company with new ideas on how to improve a product. What is more, key customers feed information about the manufacturer into the word-of-mouth network. If every key customer tells two others, and each of them tells two others&#8230;. You get the picture.</p>
<p>Companies should pay attention to choosing the right customers even before they introduce their product. Picking the right beta sites to test early versions of a product can be critical to the product’s ultimate success. Valid Logic, a new manufacturer of computer-aided engineering systems for the electronics industry, found that one of its beta sites, Convex Computer Corporation, provided important suggestions for improving its product. Convex, itself a high-powered startup, was developing a highly sophisticated supercomputer, and thus was able to push the Valid Logic system to its limits. At first, the Convex engineers complained about the Valid system. But as Valid responded to the criticisms and modified its prototype, Convex became an important Valid supporter.</p>
<p>Convex itself faced an important decision in choosing beta sites for its supercomputer. We had long discussions with Convex about the decision. Should the beta site be at a university? How about a government agency? Or a military contractor? Each possible site had its own unique characteristics. Convex would learn different things from different sites. Equally important, the choice of a site would start to position the company. By choosing a military contractor, Convex might be positioned as a military supplier, and then find it difficult to sell into the commercial market. Ultimately Convex chose two beta sites: a semiconductor company which is using the computer for chip design and a petroleum company which is using the computer for geophysical research.</p>
<p>Deciding which customers to sell to requires creative segmentation of the market. Many companies selling industrial products give segmentation little thought. They segment the market geographically, or into big and small companies. This is especially true of startups. Ask a startup: What’s your market? The answer is predictable: The Fortune 500. They all think the Fortune 500 is some type of magic formula. Sell to the Fortune 500 and you’re bound to succeed.</p>
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		<item>
		<title>The Manufacturer Does Selling Job For Retailer</title>
		<link>http://www.hechuantimes.com/the-manufacturer-selling-for-retailer/</link>
		<comments>http://www.hechuantimes.com/the-manufacturer-selling-for-retailer/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 07:56:08 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[selling]]></category>
		<category><![CDATA[manufacturer]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[selling job]]></category>

		<guid isPermaLink="false">http://www.hechuantimes.com/?p=80</guid>
		<description><![CDATA[At a superficial glance, one might be executed for thinking that the retailer has no cause for compliment, since the manufacturer, in the circumstances described, does the selling job for him! This might be so if each retailer had a monopoly in a given consumer area. But this is not so, and a retail shop [...]]]></description>
			<content:encoded><![CDATA[<p>At a superficial glance, one might be executed for thinking that the retailer has no cause for compliment, since the manufacturer, in the circumstances described, does the <a href="http://www.hechuantimes.com/the-manufacturer-selling-for-retailer/" target="_blank">selling job</a> for him! This might be so if each retailer had a monopoly in a given consumer area. But this is not so, and a retail shop must be considered as a &#8220;product&#8221; also, competing with other such &#8220;product&#8221;. The retailer must find a unique selling proposition with which to compete, difficult to attain if a majority of the products he wants to stock are the same well-known brands as his competitors are selling.</p>
<p>Where, then, is the retailer to look if he wants to mark out a field for himself in which he will have some advantage over his <a href="http://www.hechuantimes.com/marketing-management-and-corporate-long-range-planning/" target="_blank">competitors</a>? He cannot go far in the direction of manufacturing on his own account (vertical integration upwards) unless he is in a very big <a href="http://www.hechuantimes.com/finding-dependable-information-in-business-situation/" target="_blank">way of business</a> indeed. And even if he were, conceivably, big enough as a manufacturer to stock up entirely with his own merchandise, he would still be lacking in one essential item -consumer choice, that is, competitors products!</p>
<p>In this battle for the initiative, the manufacturer would seem to have the upper hand -at any rate the big mass-producing manufacturer whose product is among the leading brands. For in this category of merchandise the retailer is forced, in his own commercial interests, to stock the manufacturers`s brand. This statement must be modified, of course, according to the product field concernerd. In furniture and leather goods, for instance, there is still considerable scope for the exercise or merchanting skill, for selling service and personal &#8220;know-how&#8221;. In other fields, where branding is well-look in other directions to find competitive advantage -such as the position of the shop, service diversification, price competition, or a combination of all these, together with a succesfull measure of &#8220;own-branding&#8221;.</p>
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