Tag Archive

Increasing Brand Recognition

Published on November 11, 2009 By

In any form of marketing strategy, brand recognition is commonly the cardinal focus. Business proprietors apply different tactics to increase comprehension of their brand in which the true aim is to create recognition of the availability of a given product or service. This procedure will impact on individual’s trust in the product as well as [...]

Premium Position For Shop and Single Retailer -2

Published on April 8, 2009 By

These alternatives are also open, of course, to the other, more powerfully financed and organized enterprises; but for the moment, let us consider the small independent shopkeeper`s marketing problems.
In a field of fast-repeating products, standardization -uniformity of brand-types within each product category- has encouraged the building up of chains and the consequent exercise of bulk-buying [...]