Tag Archive
The Manufacturer Does Selling Job For Retailer
At a superficial glance, one might be executed for thinking that the retailer has no cause for compliment, since the manufacturer, in the circumstances described, does the selling job for him! This might be so if each retailer had a monopoly in a given consumer area. But this is not so, and a retail shop [...]
Manufacturing Function
For most part the manufacturing function is divorced from that retailing. There are few important examples of such vertical integration (that is, where a manufacturer runs or controls other links in the supply chain, either integrating “upwards” towards his raw materials or integrating “downwards” towards the retail outlets) but in most instances, like a famous [...]
