Tag Archive
Manufacturing Function
For most part the manufacturing function is divorced from that retailing. There are few important examples of such vertical integration (that is, where a manufacturer runs or controls other links in the supply chain, either integrating “upwards” towards his raw materials or integrating “downwards” towards the retail outlets) but in most instances, like a famous [...]
Distribution and Selling #2
This article is bundled from previous Distribution and Selling article. Pre-selling, and the directness of communication between manufacturer and consumer, has certainly changed the traditional role of the retailer, and indeed of the wholesaler too, in a great number of products. This process is still incomplete, and great changes are still taking places, but one [...]
