Tag Archive
Saving Money for the Company
One primary goal for every manager should be saving money for the company. This is the ever-present task of all employees. That means adopting a concern for corporate profits. People in direct touch with customers tend to think of topline growth as the logical way to increase sales. And that belief is entirely valid. Higher [...]
Selling New Products
But it usually makes more sense to aim new products at the Innovators and Early Adapters. Innovators are more likely to take a chance with a new product or new technology. And because innovators are usually, though not always, small companies, they make purchase decisions more quickly. Moreover, the actions of Innovators influence all the [...]
Premium Position For Shop and Single Retailer -2
These alternatives are also open, of course, to the other, more powerfully financed and organized enterprises; but for the moment, let us consider the small independent shopkeeper`s marketing problems. In a field of fast-repeating products, standardization -uniformity of brand-types within each product category- has encouraged the building up of chains and the consequent exercise of [...]
