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Premium Position For Shop and Single Retailer -2

Published on April 8, 2009 By

These alternatives are also open, of course, to the other, more powerfully financed and organized enterprises; but for the moment, let us consider the small independent shopkeeper`s marketing problems. In a field of fast-repeating products, standardization -uniformity of brand-types within each product category- has encouraged the building up of chains and the consequent exercise of [...]